摘  要

 

伴隨著國內改革開放進度的延伸，國內影視行業在更深入地融入到經濟全球化的同時，亦遭受著前所未有的來自于世界影視市場的沉重壓力。所以，使國內影視行業難以進步的要素之一——資金匱乏的難題已然受到了大量學者的重視，對于影視產業融投資問題進行研究分析，不但能夠解決電影產業融資難的問題，亦有助于對外宣傳我國的文化產業，增加資源配置的效率。

本文以影視企業為具體研究對象，對其融資的影響因素進行研究和分析，并以華人天地影視公司為具體研究案例對其融資及其影響因素進行深入的探討和剖析，最終提出相應的建議和策略。

本研究認為影視企業的信用等級、信息透明度以及金融融資環境對其融資有重要影響，重點從提升信用等級，增強影視企業信息透明度，以及植入保險機制這幾個層面入手，給予相應的建議和意見。同時，本文還認為要改善影視企業融資困境，還需完善影視產業基金，以及建立影視企業聯盟融資合作機制來進一步改善。

 

關鍵詞：融資，影視，華人天地，影響因素

 

RESEARCH ON THE FACTORS AFFECTING THE FINANCING OF CHINESE FILM AND TELEVISION ENTERPRISES-TAKING HUATIANDI COMPANY AS AN EXAMPLE

 

ABSTRACT

 

Along with the extension of the domestic reform and opening up process, the domestic film and television industry has been deeply integrated into the economic globalization, and it has also suffered from the unprecedented pressure from the world film and television market. Therefore, one of the factors that make the domestic film and television industry difficult to improve is the problem of lack of funds, which has been paid attention to by many scholars. The research and analysis of the investment in film and television industry will not only solve the problem of financing difficulties in the film industry, but also help Promote China's cultural industry and increase the efficiency of resource allocation.

This paper takes film and television enterprises as the specific research object, and studies and analyzes the influencing factors of its financing. The Chinese Tiandi Film and Television Company conducts in-depth discussion and analysis of its financing and its influencing factors for specific research cases, and finally puts forward corresponding suggestions and Strategy.

This study believes that the credit rating, information transparency and financial financing environment of film and television enterprises have an important impact on their financing. The focus is on improving the credit rating, enhancing the information transparency of film and television enterprises, and embedding the insurance mechanism. opinion. At the same time, this paper also believes that to improve the financing difficulties of film and television enterprises, it is necessary to improve the film industry fund and establish a financing cooperation mechanism for film and television enterprises to further improve.

 

KEY WORDS: Financing, Film And Television, Huatiandi Company,

Influencing Factors

 

目  錄

 

第一章 緒論 1

1.1 研究背景和意義 1

1.1.1 研究背景 1

1.1.2 研究意義 2

1.2 研究對象和研究方法 3

1.2.1 研究對象 3

1.2.2 研究方法 3

1.3 本文結構 4

1.4本文創新點 4

1.5 小結 5

第二章 理論基礎和文獻綜述 6

2.1 理論基礎 6

2.1.1 影視產業概論 6

2.1.2 融資概述 6

2.2 文獻綜述 8

2.2.1 國外研究現狀 8

2.2.2 國內研究現狀 9

2.3 小結 10

第三章 華人天地影視公司融資影響因素實證分析 12

3.1 華人天地基本情況 12

3.2華人天地融資困境 14

3.3 華人天地融資影響因素分析 16

3.3.1 影響指標 16

3.3.2 信息和數據來源 19

3.3.3 實證方法—層次分析法 19

3.3.4實證過程及結果 22

3.4 實證結果討論 31

3.5 小結 33

第四章 影視公司融資問題建議 34

4.1 提升影視公司信用等級 34

4.2 增強影視企業信息透明度 35

4.3 保險機制植入影視企業融資 36

4.4 完善影視產業基金 37

4.5 建立影視企業聯盟融資合作機制 37

4.6 小結 38

第五章 結論 39

參考文獻 41

致    謝 43